History - FYE - For Your Earth

2007-2008: Awareness

The idea takes shape on one beautiful day in Emmanuel Cortez's head. At that time, For Your Earth is only a project, so he has to find materials that meet the concept's requirements, design a fashionable shoe that will look trendy and be affordable... The list of challenges is long!
Two years of thinking and actions, of joy, and sometimes even excitement, doubts at times... In short, two busy years have been necessary to give rise to the FYE shoe!

With the first firm orders received, the production is launched and the project becomes a reality.
The first widespread media coverages come in August / September 2009.
To start its promotion to the general public, FYE launches the « Become a Green Reporter and go to Vietnam » competition in December 2009.

FYE exhibits at the Who's Next trade show, which is a real success! Press, distributors and consumers very warmly welcome the project in January 2010.
In February 2010, 25,000 pairs have been ordered for the first half of the year! Distributed in over 200 outlets, FYE shoes are sold throughout the country and on the Internet!
The mainstream press is with us: Arte made us the topic of its Global Mag TV show, articles are published in Fashion Mag, La Tribune... All media are interested in this fresh as well as eco-designed innovation! To see all articles, see the press release.